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Small Business Blogging Case Study: Tinku Gallery
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by Mack Collier One thing I love about blogging is that it gives a small business the ability to quickly and easily build awareness for itself online. This is exactly what Amrita Chandra is doing to get the word out about her Toronto-based art gallery, Tinku Gallery. Perhaps the most important aspect of a blog, is making sure your content is positioned from the reader's point of view. Many small (and large) businesses completely miss this, and want to use their blog as an extension of their website. They want to use the blog to directly promote their products and services, which is the exact wrong approach to use.
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