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Loyalty doesn't have to be an endangered species
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Has brand loyalty disappeared? I don't think so...not for employer or consumer brands. I am loyal to brands that are loyal to me. However, I do feel the price of loyalty has changed. The price of loyalty, for instance from employees, used to be - Give me a job, now that is not enough. The same for consumers - Give me a good product at a good price. The value exchange was relatively low. People rush to say that loyalty doesn't exist any more, consumers and employees are promiscuous - I don't believe that.
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