Reactions to story from The Forrester Blog For Interactive Marketing Professionals
Happy Earth Day 2008!
http://blogs.forrester.com/ marketing/ 2008/ 04/ happy-earth-day.html
While much of the world paints itself green today in observance of Earth Day (being Irish I thought that was a March 17 initiative), it seems like an appropriate occasion to stop and ask “how green is your interactive marketing”? Last Friday, we published a report Direct Marketing Needs A Green Wake-up Call – but what about interactive marketers? We heard from direct marketers that many have decreased direct mail in favor of other channels. But, as we dug into their motivations, saving money and improving response rates were far more likely reasons for switching channels than environmental concern.
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