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Yankee Group, 2008 Is the High-Water Mark for Interactive Cable
http://www.tvover.net/ 2008/ 05/ 08/ Yankee+Group+2008+Is+The+HighWater+Mark+For+Int...
Yankee Group announces that there is a significant shift taking place in the advertising industry—cable and IPTV operators will lose out to internet video platforms in the competition for the incremental ad revenue that supports investments in interactive television. By the time cable and IPTV operators will be able to deliver interactivity to a large number of households, content owners and advertisers will have already made long-term interactive platform investments online. According to the recently published Yankee Group Report, The High-Water Mark for Interactive Cable, digital and interactive advertising is the cornerstone for the infrastructure investments necessary to support interactive programming.
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