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Data Is Behaviour
http://opensocialhowto.com/ 2008/ 04/ 25/ data-is-behaviour/
Marketeers are data hounds and view the world through a kaleidoscope of TGIs, JICREGs, TVRs, GRPs, PIs and other splendid analytical goodness. However, although very smart and helpful, these systems are still approximations (aka guess-timates) of what might be happening in a complex world. Now, as people increasingly lead their lives online, we have information about what is actually happening in a complex world. So, for example, instead of mocking-up profiles of typical customers to help g Original post by Modern Marketing - Blog by Collaborate PR & Marketing
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