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Russia to Drive Growth in the Eastern European Pay TV Market
http://www.tvover.net/ 2008/ 05/ 08/ Russia+To+Drive+Growth+In+The+Eastern+European+...
Screen Digest examines the market for pay TV in 12 Central and Eastern European countries, and Russia. Eastern European Pay Television reveals that, driven by continued strong growth in both cable and satellite markets, total pay TV penetration will increase rapidly in the region from 40 per cent at the end of 2007 to 60 per cent by 2012 with a total of 63m homes subscribing to pay TV services. This impressive growth will be driven by a strong pay TV market in Russia which will account for 28m of the region’s pay TV subscribers by 2012.
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