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How Much did Dating Sites Spend on Ads in 2007?

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ZDNet posted the results of ad spending by dating sites for quarters 1 to 3 in 2007. These figures are compiled by Nielsen. It looks like the top ten dating websites in ad spending where responsible for 91 percent of all dating site advertising. Of the over $350 million spent in ads, Match.com spent 40 percent of it or $145.5 million. eHarmony was second at $88.1 million. Since 2006, Match.com has almost doubled their ad spending while eHarmony had cut theirs by 16%. It would be interesting to see how this affected membership numbers. The other sites that made the list in which we have dating reviews for includes, Yahoo! Personal ...

213 days ago