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Data chart of the week: Seniors
http://blogs.forrester.com/ charleneli/ 2008/ 05/ data-chart-of-1.html
by Josh Bernoff This week we'll look at a group that gets less attention online, seniors. (If you're new to this weekly data chart or the Social Technographics Profile, check out the previous weekly data charts.) This chart is from Chapter 3 of Groundswell. This chart raises an interesting question. Let's say your product is aimed at seniors -- like Flomax, or retirement communities. Obviously, your market isn't nearly as active in social applications, with less than 10% Creators and under 40% Spectators. Should you give up on the idea? Not necessarily, but you'd better proceed with caution.
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