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How anchor text boosts your search engine rankings

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Anchor text is the hyperlinked words on a web page - the words you click on when you click a link. Here's an example, reciprocal links, in which "reciprocal links" is the anchor text. Anchor text usually gives your visitors useful information about the content of the page you're linking to. Here's why anchor text is so important... It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google. If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here".

244 days ago

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