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Schutt Sports Re-Focuses Marketing and Branding Programs
http://www.marketingnewshome.com/ define-marketing/ schutt-sports-re-focuses-marke...
When Dave Rossi was approached about forming a Sports Marketing and Business Development Division at Schutt Sports, he knew it was the right direction for the company. Rossi, the Chief Marketing Officer, thought the company needed to focus on the massive marketing and re-branding programs the company had undertaken throughout 2007 and the formation of the new division was a welcome solution. “The last 12 months have been as intense a time period as I’ve ever experienced,” says Rossi. “We’ve re-branded the company with a new logo, new advertising, new packaging and new product branding.
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