Reactions to story from eStrategy Internet Marketing Blog By David Erickson

Online Branding In The 2008 Presidential Race

http://www.e-strategyblog.com/ 2008/ 02/ online-brand...

The 2008 presidential race has been called the YouTube election and that is certainly hard to dispute. There have been numerous examples of YouTube videos playing a significant role in the race for the White House. In each instance, the YouTube videos attempted to brand a candidate one way or another and to varying degrees of success. Pre-YouTube The first instance of YouTube-like online branding of a politician in Minnesota, and, perhaps, nationally, occurred during Norm Coleman's 2002 campaign against the late Senator Paul Wellstone.

298 days ago