Reactions to story from Mercury Thread Internet Marketing Blog

Affiliate Networks dont work hard enough for merchants

http://www.mercurythread.co.uk/ blog/ affiliate-netw...

I’m getting constantly fed up with affiliate networks doing very little to help merchants protect their brand. Be honest - would you in their shoes. For every sale that an affilate network member makes the network gets a comission. So why should they protect the brands - more sale means more money in the bank! Direct Links from PPC Ads Many merchants have in their terms and conditions that you should not direct link to their website from PPC ads. Its a logical step as the advert then becomes part of the advertising that the consumer sees as being paid for by the brand.

202 days ago

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