Reactions to story from FutureNow's GrokDotCom - Marketing Optimization Blog

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  • Author unknown

    PPC News Roundup – 4/30/2008

    http://www.ppchero.com/2008/04/30/ppc-news-roundup-%e2%80%93...
    218 days ago in Heroic Feats of Pay Per Click Management | The Adventures of PPC Hero · Authority: 115

    Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if your customers have to request a pin or register just to view your site, that could be attributing to your higher bounce rates. “Let’s talk landing pages“, says Rebecca at SeoMoz. As chapter 4 of Web Design for ROI Rebecca talks about how important landing pages are to the success of your SEO or PPC campaign. She defines landing pages as a web site’s stand-in for ambassador, concierge, and superstar salesperson rolled into one. If you have a lead generation website or landing page, Grokdotcom has some helpful tips in this post. You need to point out the value of your site/whitepaper/download to the user, ask for only the information you need, and establish trust with the user! MSN’s adCenter team has certainly listened to customer feedback. The proof is “in the pudding” with their spring upgrade. Changes have been made to the campaign management tab by providing more performance data and the ability to add negative keywords to campaigns and adgroups was made much easier. Dave Davis over at Red Fly Marketing has a great post on setting up PPC campaigns properly. If you’re a beginner, I would definitely suggest you check this out – it’s full of great tips. Don’t worry about converting customers who already say “yes” to your product/service (obviously!), and don’t about those who say “no.” You should be focusing your efforts toward those individuals who say “maybe” to what you have to offer! This article at PPC-Advice gives some good tips for turning “maybe” clients into “yes” clients!

  • Author unknown

    Team Reading List 4.28.08

    http://emarketing.cogia.net/team-reading-list-42808/
    220 days ago in E-marketing · Authority: 2

    Team Reading List 4.28.08 28 04 2008 28 Tips To Make You a StumbleUpon Superstar 3 Reasons Your Visitors Don’t Convert to Leads 5 Steps in Building an Online Community Top 7 CSS Tricks for Better SEO 10 Blogging Tips Comments : No Comments » Categories : Uncategorized

  • Author unknown

    Team Reading List 4.28.08

    http://www.emarketingperformance.com/:/2038/search-marketing...
    220 days ago in (EMP) E-Marketing Performance blog by Pole Position Marketing · Authority: 59

    28 Tips To Make You a StumbleUpon Superstar 3 Reasons Your Visitors Don’t Convert to Leads 5 Steps in Building an Online Community Top 7 CSS Tricks for Better SEO 10 Blogging Tips

  • Author unknown

    3 Reasons Your Visitors Don’t Convert to Leads

    http://rodrakic.tumblr.com/post/33122295
    220 days ago in transponder · Authority: 1

    3 Reasons Your Visitors Don’t Convert to Leads: Lead generation sites fail to convert for three basic reasons: 1. Visitors don’t understand the value they get in exchange for giving their information. 2. They are informationally challenged and collect too little, too much, or incorrect information. 3. You haven’t established trust and set proper expectations of what to expect when doing business with you.