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What Is A DRY Personality?
http://www.thepersonalityproject.com/ post/ sharelleklauss/
At DRY, our brand positioning and personality are everything — our personality is our brand and our brand is our offering. As such we talk A LOT about what we are and what we want to be. . . and, equally importantly, what we don’t want to be. We give our brand and our individual products personality profiles, and ask the questions: “If DRY was a person, who would we be?”, “What would we do?”, “What would motivate us?” We look at historical figures, celebrities and people on the street — “Is he DRY?” “What flavor is she?” And we talk about the personalities of other brand— “How are we different?” So, what is the DRY personality?
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