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Jan Chipchase on why Lagos is more interesting than London
http://www.core77.com/ blog/ news/ jan_chipchase_on_why_lagos_is_more_interesting_t...
The always insightful Jan Chipchase has a short and amazing essay up at Receiver, Vodafone's blog on user experience and mobile technology, and it manages in just a few paragraphs to make not one but two startling but hard to refute arguments. First, a fresh perspective on user research in developing markets. There have been two common viewpoints on this topic for a while now: either a)it doesn't matter that much, because most of the money is still in the hands of the developed world, or b)it's going to matter soon, because the developing world is growing and adopting technology rapidly, and we're fools to ignore such an opportunity--and anyway, it's the nice thing to do.
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