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Nau Is the New Then
http://nancyfriedman.typepad.com/ away_with_words/ 2008/ 05/ nau-is-the-new.html
Eco-sportswear "concept" Nau issues a going-out-of-business manifesto: In the current highly risk-averse capital market, we simply could not raise the necessary funds to continue to move forward. We believe this is not so much a reflection of the viability of our business, but the result of an unfortunate confluence of events. Just as we could not have predicted the sudden groundswell of environmental consciousness that blossomed at the time we launched our business, we did not foresee the current crisis in the capital markets.
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