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The Power of…
http://www.websy.net/ blog/ Advertising/ 2008/ 04/ advertising/ power-2/
The Power of… April 21, 2008 – 1:45 pm You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online. There’s a lot of good copywriting around. But even in good copywriting there are some manerism that in my opinion don’t help to achieve the desired result. No doubt the most over-used in copywriting is the Exclamation Mark. As a result of this over-use it’s become a very ineffective means of expression. But nevertheless, it still appears everywhere, often in pairs or big flocks. Conveying practically no longer any real emotions.
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