Reactions to story from BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments
Sometimes Ticking People Off Is Exactly The Intent
http://www.bloodhoundrealty.com/ BloodhoundBlog/ ?p=3087
Established in 1965, Benetton is present in 120 countries around the world. It presently has global sales in excess of $2 Billion dollars annually. Yet many in the mainstream find their advertising and marketing strategies downright offensive. The aim of United Colors of Benetton corporate communication is to create the image of a global enterprise that is modern and projects towards the future and uses distinct imagery and messaging to promote its principal and most important characteristic: uniqueness. “If your brand is clearly defined enough to have the power to attract enemies, it also has the power to attract raving fans.
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