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Is Web 2.0 Killing Marketing?
http://blog.netprospex.com/ 2008/ 05/ is-web-20-killi.html
I’ve written a lot lately about the premature reports of the death of outbound sales in the Web 2.0 world. Now I’d like to add to that: Marketing is not dead either. Nor is it resting, or becoming the same thing as sales, as Nigel Edelshain postulated recently in his Sales 2.0 blog post No Need to Close the Gap between Sales and Marketing. As Nigel rightly points out, new sales tools have allowed sales people to generate their own, precisely targeted prospect lists. Tools like NetProspex have brought additional depth of coverage and accuracy to the mix, aiding the incursion of sales into what has traditionally been a marketing role – lead generation.
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