Reactions to story from Gene Carr's Patron Technology Blog
Banishing the Myth: Part 284
http://patrontechnology.typepad.com/ patronmail_idea_center/ 2008/ 05/ banishing-the...
For the last six years I've been fighting the myth that older arts patrons aren't online as much as younger people. Many arts executives make the assumption that marketing online really means marketing to a younger audience. To a large extent, that is true - but there's plenty of evidence that older patrons are in fact online as well. Our research has shown this for years, and the trend is getting stronger. In fact, in our 2008 Arts Patron Research study, 45% of people over 55 said that buying online was their preferred method of buying single tickets for arts events.
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