Reactions to story from Search Engine Marketing Blog - KoMarketing Associates

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  The simplest ROI of blogging in SEO: Link building

  http://blog.seoptimise.com/2008/05/the-simplest-roi-of-blogg...
  57 days ago in SEOptimise | UK Search Engine Marketing News | PPC & SEO Blog · Authority: 218

  The simplest ROI of blogging in SEO: Link building Filed under: blogging, seo, social media — Tad Chef @ 11:43 am Do you still build links? Well, I don’t do link building anymore, I get links. People link to my SEO blog voluntarily, not just any people but respected bloggers and search marketing mavens. At the same time I notice that people in the search marketing industry are still cautious when it comes to blogging. They either do not see the ROI in it or they fail to explain the return on investment to their clients. They still rather prefer to sell old school link building instead of setting up a blog for a client company. Marketers still do not make the connection between earning money and the writing for a blog because it does not drive direct sales in most cases. Now the simplest way to explain the ROI of blogging for a SEO or a SEO client is to take a look at the backlinks: How many are they, who linked and how? How does my blog perform in contrast to my website? Not only my blog has been linked by the really respected figures and sites in the SEO industry: Search Engine Land, Search Engine Watch, Search Engine Roundtable, TopRank Online Marketing Blog, SEO by the SEA to name just a few, dozens of other great bloggers have linked to me, my blog posts have been submitted by numerous individuals on many social sites etc. Did I actively engage in link exchange with these people? Did I actively submit my site? Did I have to actually build links? No I didn’t. I got the links. I got those links because I participated in “the conversation” on social media. I got them because I had an interface between me and the outside world, my blog. People won’t link as eagerly to a website which is simply selling something, be it SEO services or car parts. So I challenge you: Set up a static site and a blog at the same time and do link building for the site while you create content and join the conversation for the blog. Now track the time you use for both and compare the results. Also do not forget to look at your link structure: How natural do these links appear to Google? Of course blogging and social media is far more than just getting links but if you need to explain the ROI of it in SEO terms use the backlinks to justify the effort. This is both the simplest ROI of blogging as well as the simplest way to explain it. To read more on blogging ROI check out this list.
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  27 Resources for Evaluating Blogging ROI - KoMarketing Associates

  http://tapio.tumblr.com/post/35378217
  66 days ago in alex's tumblelog · Authority: 4

  27 Resources for Evaluating Blogging ROI - KoMarketing Associates: Why have I looked so hard for resources about this topic? Because getting marketers and C-level executives to put corporate blogging on the front burner is so darn difficult.
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  No Time To Write About Time & Blogging

  http://pr.typepad.com/pr_communications/2008/05/squared-circ...
  66 days ago in PR Communications · Authority: 124

  squared circles - Clocks Originally uploaded by Leo Reynolds. Shel Holtz writes a great post about the time it takes to blog for a busy executive. He argues that CEO’s and executives cannot afford not to blog. He suggests the medium is so useful and such a great way to connect with many more people than other channels every executive should consider using the technology. Shel provides some great insight and perspective on the subject of time and blogging, one that I was researching more extensively last year, when I collaborated with a few colleagues on an article about time and blogging. I wrote about the article project on PR Communications, and also used my Effective Corporate Blogging Facebook group to coordinate the project. Unfortunately, our group ran out of time and I had to focus my own time on some SNCR studies. Hey, that’s rather ironic don’t you think. J Andy Komack, President of KoMarketing Associates was one of my colleagues who worked hardest on the time and blogging project; he published an article recently about the ROI of blogging, which is a related topic to time and blogging because if people don’t think there is any value in blogging, no ROI, the likelihood of participation is reduced. Andy is intending to publish some of the research he conducted for the time and blogging project in the future. I’d love to hear more views and read more articles on the subject, link to your favorite articles or let me know what your struggles have been with blogging and time.
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  links for 2008-05-17

  http://net-savvy.com/executive/links/links-for-20080517.html
  69 days ago in The Net-Savvy Executive · Authority: 197

  27 resources for evaluating blogging ROI Annotated list of links to articles on the ROI of blogging (tags: blogging)
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  links for 2008-05-17

  http://net-savvy.com/executive/links-for-20080517.html
  69 days ago in The Net-Savvy Executive · Authority: 197

  27 resources for evaluating blogging ROI Annotated list of links to articles on the ROI of blogging (tags: blogging)
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  Are You Still Wondering Whether Blogging Is Worth Your While?

  http://blawginabox.com/are-you-still-wondering-whether-blogg...
  69 days ago in Blawg In A Box · Authority: 3

  Here’s your answer: 27 blog posts all about the return on investment (ROI) of blogging for business purposes. These posts were collected and reviewed by KoMarketing Associates on its blog along with selected quotes. Definitely worth a read.
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  ROI of blogging - comprehensive resource guide

  http://www.cagedether.com/2008/05/15/roi-of-blogging-compreh...
  70 days ago in Caged Ether: Corporate Blogging, SEM · Authority: 1

  Komarketing have compiled a list of all the top resources available on proving/exploring the ROI of blogging. Particularly useful if you have an obstinate C-level in need of justification. There are 27 resources in total, so you can really go to town building up a case. One thing I’d say - there is always the vague and woolly indirect benefits of brand engagement. For the vast majority of enterprises, this is practically impossible to measure. Read more…

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