Reactions to story from The Official Blog of Intrysted.com
Online Spending of Dating Websites
http://blog.intrysted.com/ ?p=11
Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend: Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same time period in 2006. On the other hand, the number two advertiser eHarmony.com, cut spending 16 percent, reaching $88.1 mln, and gave up its number one position. Let’s layer in some Compete data to round out the picture. eHarmony cut ad spend to almost 1/2 of Match and traffic almost doubled.
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