Reactions to story from Krishna De: Branding, Personal Branding, Employer Branding, Social Media Marketing, Communications, PR, Online Identity
Blogging your brand
http://www.krishnade.com/ blog/ 2008/ blogging-your-brand/
In my seminars on the subject of building your employer brand and expressing your internal brand to engage with potential candidates, one subject I always cover is the area of developing a blog to support your communications strategy. This could be a blog where the author is the CEO or a group or employee blog. Here are 5 actions to take if you are planning to establish a corporate blog: create your business case so you scan demonstrate how your corporate blog fits into your overall employer brand and internal brand communications and engagement plan ensure you seek legal advice on what you
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