Reactions to story from PR Disasters
Eco PR disaster (just in time for Earth Hour)
http://www.prdisasters.com/ ?p=566
Melissa Cavanaugh writes me from the mediabistro forums where she’s just posted this piece. Melissa tells of how a North Carolina agency manages to portray its client (TharpeRobbins) as ludicrously hypocritical, by announcing their commitment to environmentally sustainable operations with a really wasteful mailing, replete with eco-unfriendly plastics, styrofoam and excess packaging! Melissa says: “I just got a FedEx, marked urgent, from a company in North Carolina called McNeill Communications Group. So I opened (and discarded) one medium FedEx box, transported from NC to New York.
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