Reactions to story from Manage This!
The message is the message
http://managethis.org/ ?p=56
Library Stuff pointed to Elisabeth Leonard on Libraries for writing “Rather than sound like medication, we need to find a message and a tone that are appealing — and that builds on our true competitive advantage.” She was looking at the airline industry and one company that was running a marketing campaign based on knowing what they “stand for and how it might appeal to people who are frustrated with being treated like cattle.” While I’m only so enthusiastic for her suggestion of developing a cute take on surfing the web I do agree that we need to get away from being “preachy” and telling our patrons that our services “are better for them”.
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