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Best-Selling Book Shows Market Power of Christian Media
http://stkarnick.com/ blog2/ 2008/ 05/ bestselling_book_shows_market.html
A strange, spiritually infused novel by a troubled Oregonian tech representative has hit the best-seller lists, thanks to plenty of free publicity in Christian media outlets. But it may be a very un-Christian book. As USA Today reports, a novel aimed at the "spiritually interested" and employing Christian ideas and imagery in decidedly eccentric ways has hit the best-seller lists:A little novel written by an Oregon salesman and self-published by two former pastors with a $300 marketing budget is lighting up USA TODAY's Best-Selling Books list with a wrenching parable about God's grace.
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