Reactions to story from Value Ireland - better purchasing decisions through better information
O'Briens Sandwich Bar coffee vs Starbucks - same old muck!
http://valueireland.blogspot.com/ 2008/ 05/ obriens-sandwich-bar-coffee-vs.html
An interesting comment from Shane at Present Tense recently. This refers to a letter in the Irish Times (sub required) where a reader is commenting on a book review in a previous Mondays Innovation section where Brody Sweeney has this to say about Starbucks coffee: The fact Starbucks can sell such awful coffee is a testament to the power of branding. For in truth, the quality of the coffee is not the reason people shop there, it's because it's cool, and convenient, and they have tapped into the "third place" social phenomenon - and they are brilliant marketeers.The response from the letter
