Reactions to story from Greg Verdino's Marketing Blog

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  Hi, I Need The Ugliest Corsages You Can Make

  http://www.mattjmcd.com/2008/04/hi-i-need-the-ugliest-corsag...
  35 days ago in A New Marketing :: New Marketing Ideas With a GenY Perspective from Matt J McDonald · Authority: 152

  Well, unless youve been living under and internet-rock over the past couple weeks, youve probably heard about Blogger Social (or Blogger Prom as some called it, hence the title of this post). It was an amazing weekend in NYC, with even more amazing
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  Conversation is part of all marketing, whether you know it or not

  http://www.providentpartners.net/blog/index.php/2008/04/14/c...
  29 days ago in Marketing Edge · Authority: 64

  Time 18:34 Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe, our guest on this episode of the Marketing Edge. Jaffe is in Minnesota to speak at the Minnesota Interactive Marketing Association meeting at the Fine Line tonight, Monday, April 14. This is part of the Conversations About the Future of Advertising series hosted by Tim Brunelle. (Tim set up a Twitter profile for Q&A for tonight’s event. Connect with CATFOA and send in your questions.) We get into the issue of marketers creating a metrics hell. During Web 1.0 days, advertisers and marketers relied on the unprecedented metrics of click-thoughs, page views, time spent on site, and unique visitors. This gave them comfort and reduced the risk with senior management. Building a relationship is much less predictable and measurable. Why? Because it’s a relationship; it’s an investment in the individual, not a neatly packaged recipe for making cookies. Do you believe that the lack of predictable metrics and results are holding back marketers from adopting social media? We touch on the advantages of American Airlines launching its blog, AAconversation. We have a little fun with author Geoff Livingston for using Jaffe’s Twitter icon, but a tip of the hat to Livingston for donating to charity using Jaffe’s name, in a way. This started at Blogger Social last week. Jaffe wrote “Join the Conversation” and “Life After the 30-second Spot”. His popular blog and podcast are Jaffe Juice and Across the Sound. Joseph Jaffe and I will be among the speakers at the NewComm Forum, sponsored by the Society for New Communications Research, April 22-25 in Sonoma, CA. Marketing Edge listeners: E-mail me for your discount code before registering.
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  Blogger Social Thinking Out Loud

  http://modadimagno.blogspot.com/2008/04/blogger-social-think...
  29 days ago in Moda di Magno Blog for Stylish Living · Authority: 205

  So, like many other attendees at last weekend's Blogger Social festivities in New York City, I am still grappling with the enormity of what Social means. The pictures tell an amazing, collective, expansive story. Check out the group BS08 pool here. On the one hand, my husband got to see that the mysterious "bloggers" I speak of so frequently are real, genuine, lovely people (and not the winged monkeys he'd worked up in his head. Actually I'm just guessing that's what he made them in his head, could have been anything actually...fanged creatures, talking dolphins - who knows?) On the other hand, he was one of the few spouses to witness the critical mass of geekdom. Introducing Tom to some of my favorite people was fun. Now when I mention certain bloggers he has a frame of reference. It has made a piece of my virtual world "real" for my other half - and that may possibly make me seem less weird (to him at least.) On the other hand, it was such an overwhelming treat to have so many smart, gorgeous, funny, bleeding edge writers in one place that I can't find the right words for the event. I'm not the only one who struggled. Drew McLellan & CK are the best people in the blogiverse and I am grateful to have watched them make the magic from the inside. I thank you both a zillion million for all the fun, and email (to every account) and calls and shout outs. I already thanked all of our kind goodie gifters, but I really want to thank the rest of these fabulous people for making the experience so rich: Tim Brunelle was thinking about it (in a serious way) before the event even happened. Susan Bird laughed about many of us Twittering at dinner. Gavin Heaton had a few thought on the event moving from community to family. The divine Christina Kerley ("CK") has a few words (and thanks) and thoughts about the time capsule we created. Drew McLellan put together some beautiful thoughts (and sent me a text asking me to pass the bread at dinner on Saturday.) I really enjoyed meeting Doug Meacham. Greg Verdino had some thoughts on himself at Blogger Social (kidding!) One of my true delights of the weekend, Steve Woodruff wrote a little bit about the events. He almost moved the event too. David Reich not only ran the youth hostel for the weekend, but wrote a damn good post about it too. I got to meet THE Tangerine Toad, and was allowed to use his given name. I may have scared the crap out of Mack Collier, but I think he liked it - actually, I know he did. Ryan Barrett said the weekend was surreal. Rohit Bhargava joined in the goodie madness and felt my pain. Anna Farmery & Heather Gorringe crossed the pond for both BlogHer and Blogger Social, and she was awesome at both. Director Tom has a variety of hats and one giant heart. Geoff Livingston is one funny, tall man - and I can't think of a better Jaffe. CeCe Lee brought her delightful (and non-blogging) husband Gregg. It was really nice to see Darryl Ohrt at Social - I haven't seen him since I fell out of the van. Marshall Sponder joined in the fun (and has a video.) Chris Kieff! learned about Animoto and created a nice photo pool featuring the Lorna Doone cookies from our boat lunch. My new personal beverage guru and Social Media Explorer, Jason Falls, took a measured approach in writing about Social - less so when CK dropped him a note. Paul Soldera is a New Zealander currently working in New York. I enjoyed meeting Saul Colt who brought his lovely wife Cheryl. Next time you see me, ask me what Cheryl writes about in her blog. Todd Andrlik was quite possibly the tallest blogger at Social. We were thrilled to see Todd in New York and send love to his sister Tricia. The delightful Ryan Karpeles was a Social co-conspirator and was a treat to finally meet. CK's good friend Neil Vineberg sat at our table for the Saturday night dinner. A delightful, gentle presence was a beautiful addition to the crew. Cam Beck, I agree that first life kicks Second Life's ass. John Rosen is awesomely nice and gave all of us copies of his book Stopwatch Marketing. Matthew McDonald was the best dressed Socialite all weekend, and brought the ugly corsages. Katilyn Wilkins was witness to the madness and writes about it beautifully. Boston homey John Wall sported a pipe (for show) on Saturday night *guffaws* and light mocking ensued. Boston area Age of Conversation c0-author and ultimate vocal manipulator Scott Monty ruled the microphone on Saturday night as he presented the Frozen Pea Fund check to the Reynolds family. Virginia Miracle attended both BlogHer and Social - and got my favorite picture of Mack Collier (actually smiling!) Amanda Gravel may have been the youngest socialite, but was absolutely fearless in her approach - rock on girl! I finally got to hug Paul. I twittered with Armano, but mostly at Jaffe (because he didn't make the scene.) Gene DeWitt wore my tiara. We helped celebrate Mario Vellandi's first blogiversary. We got to meet Arun, and everyone wanted to dress him up, which was totally awesome. Lewis Green lead with his heart and shared his book with us. Connie Reece brought the awesome from Austin - I'm hoping for Blogtoberfest in her neck of the woods. The marketing Diva Toby Bloomberg was at BlogHer (where I got to sit on her round table) and at Social for which she brought delicious brownies. Seni Thomas explained the concept and then created an event feed for Social. I really enjoyed meeting Roberta Rosenberg because I love the name of her blog - The Copywriting Maven (and she was awesomely funny too.) I got to meet the crazy good Techipedia's Tamar Weinberg on Saturday night. Linda Sherman has the best rundown on Rohit's book breakfast. Susan Reynolds was in our hearts and minds.
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  Blogger Social ‘08

  http://nextup.wordpress.com/2008/04/09/blogger-social-08/
  34 days ago in NextUp · Authority: 250

  It was billed as a weekend to remember and it clearly lived up to expectations. Over eighty marketing bloggers from all over the world jumped at the opportunity to go beyond the confines of their social media tools for one weekend and have face-to-face conversations with their peers. After months of planning, CK & Drew threw the most incredible party this past weekend in New York City. Social Media is all about building relationships. Those who don’t participate in Social Media sometimes have trouble understanding the real, meaningful relationships that can develop through Social Media interaction. Social Media removes the barrier of distance making it easy to connect and engage with like-minded people who share common ideals, interests and passions. From that interaction, virtual communities evolve to share ideas, offer support and encouragement, and to do good things. Meeting your digital friends in person is an unusual and somewhat surreal experience. You recognize them from the pictures they share on-line and you know some things about them from their writing. When they walk into the room, you get that “Hey, great to see you again” feeling, only you’ve never really seen them, spoken face to face, exchanged a handshake. Nevertheless, the conversations start up easily as if you are old friends. Prior to this weekend, I had experienced this only once before when I met three Valeria, Geoff & CC for dinner last fall. That meeting was wonderful, but with 80+ digital friends in attendance, Blogger Social was an emotionally overwhelming experience. Digital friendships can be can be very strong, but lack a sensory component. I can read a post, watch a video or listen to a podcast, but that just can’t compare with hugs, dinner conversation, silliness, jagerbombs, shared laughter, cigars, hearing a voice for the first time, karaoke at 4:00am……. Blogger Social was all that and so much more that it’s virtually impossible to adequately describe. Many others have tried this week and do it much better justice than I do so check out their posts. If you are a more visually-oriented person, check out the Blogger Social Flickr group. With 1300+ and still growing, that’s worth about 1.3 Million words, which is still not enough to really describe that Magic that was Blogger Social.
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  Episode 14: Doing An About Facebook

  http://thedistrictofcorruption.com/2008/04/08/episode-14-doi...
  35 days ago in The District of Corruption Show · Authority: 13

  Today on District of Corruption we talked about: Geoff’s “tat-gate” scandal at Blogger Social. Aaron says Facebook is done, and removed his profile. We discussed whether the social network has peaked, and the value of presence marketing. Chris Suspect called in to talk about Facebook, and said MySpace is better now Silly Valley: Google is no longer an innovator. Analysis of the techmeme story on google app engines or file systems. TechCrunch and other news orgs are old. We need new, fresh analysis We’re planning on doing a Pirate Show from PodCamp DC

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