Reactions to story from Marketing Nirvana

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  Muutama nyrkkisääntö yritysblogimaailmaan

  http://orgcomms.wordpress.com/2008/05/11/muutama-nyrkkisaant...
  5 days ago in A&Q · No authority yet

  Muutama nyrkkisääntö yritysblogimaailmaan 11 05 2008 LinkedInin “yhteisöevankelista” Mario Sundar vertaa oppejaan yritysblogaamisesta Chuck Norrisin (EMC, Vice President of Technology Alliances) vastaaviin. Näiden kahden miehen teeseihin on helppo yhtyä. 1. Ihmiset blogaavat vain yhdestä syystä: koska he haluavat. 2. Hieno titteli ei tee hyvää blogaajaa. Toimitusjohtajalla ei ole välttämättä aikaa säännölliseen blogaamiseen, eikä ole tarviskaan.  Sen sijaan henkilöstön pitäisi blogata aiheesta, jonka he parhaiten hallitsevat. 3. Harjoittele hiekkalaatikolla. Sisäiset blogit ovat hyvä harjoitusalusta ennen siirtymistä interwebiin. 4. Yritys+blogi on mahdoton yhtälö Yritysblogin haasteena on pitää blogaaminen hauskana - ketään ei kiinnosta kuolettavan tylsä yritysjargon. 5. Blogiyhteisö Kokenutkin blogaaja kaipaa tukea blogiyhteisöltä. Loppuun vielä Sundarin kommentti: The bottom line is that blogging at a startup is quite different from blogging at a “corporation”, both with unique challenges. But, the underlying goal in both cases is simply the ability to communicate effortlessly without the barriers of a company, between the producers of a service/product with the consumers of that service/product. Period.
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  EMC’s First Year Of Corporate Blog Lessons

  http://pr.typepad.com/pr_communications/2008/05/emcs-first-y...
  8 days ago in PR Communications · Authority: 130

  Mario Sundar, the Community Evangelist at LinkedIn writes a post about EMC and the 5 lessoned learned in corporate blogging. 1) The right bloggers within your company will find you 2) Non-correlation with titles and blogging capacity 3) Groom bloggers - have an internal blog playground 4) Corporate blogging is an oxymoron - keep it real 5) A community of bloggers Lesson three was interesting, Jim Cahill at Emerson Process Management at the New Comm Forum also described how his company only got approval for blogging once they tested an internal blog.
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  Favorite Marketing Links

  http://rrwdatabasemarketing.blogspot.com/2008/05/favorite-ma...
  14 days ago in RRW Consulting's Direct Marketing Blog · Authority: 43

  It's Friday (finally!) and that means it's time to share some of our favorite blog posts from this week. I loved this post on the PSFK blog about the New York store, Steve and Barry's, which is selling quite fashionable clothing at prices even Walmart can’t compete with. For example, dresses for $8.98. Yes, under $10! The clothes are designed (and even worn) by fashionistas such as Sarah Jessica Parker. How can they do it? They keep overhead to a minimum and are not advertising at all. Well, at these prices, and if the quality and chic-level is as high as promised, they don't have to advertise. You know I love new and interesting ways to sell things. And, I have a tiny bit of fashionista-wanna-be in me. So, this concept really intrigues me. I'll keep my eye on Steve and Barrys! From Matt Blumberg's OnlyOnce blog is this post: You Have to Shoot to Score. It talks about how successful entrepreneurial companies need to continually take risks if they want to maintain steady and significant growth. In these crazy economic times, it's often really hard to take risks, especially if that risk involves spending, I mean "investing" money in the business. But he's right. I'm taking this advice to heart. For all of you out there interested in how to implement blogging at your corporation, take a look at this Marketing Nirvana post: 5 things EMC learnt via Corporate Blogging. Some of the key points: keep blogging real, and write with passion. Yep, we agree! Chris Brogan started an interesting conversation here today where he solicits comments from bloggers about how they got into blogging, solicits advice for new bloggers and asks bloggers where they'll be going in the next few months. This is one conversation I plan to follow. And, finally, this post from the Rich Navy Pilot blog brings it all home: What Do Your Customers Really Want? "Its simply that you You Care About Your Customers." Yep, it can truly be that simple. Think about your customer first in every business dealing and you'll win in the end.
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  EMC lessons on corporate blogging

  http://www.cagedether.com/2008/05/01/emc-lessons-on-corporat...
  15 days ago in Caged Ether · Authority: 1

  EMC has been a trailblazer in corporate blogging in the tech sphere. Chuck Hollis outlines what he sees as the lessons learnt. His no. 1 lesson: bloggers will emerge because they want to. I’d have to say in our own experiences we were somewhat dubious at the outset given that we didn’t have too many people rushing forward. However, after the success of the initial launch, the momentum has only grown. The passion for blogging can spring from anywhere in the organization. Read more…

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