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5 Emerging Trends in Blogging
http://www.problogger.net/ archives/ 2008/ 05/ 16/ 5-emerging-trends-in-blogging/
Over in the question widget on my sidebar I was asked to comment on the future of blogging and where I see it heading. In this video post I explore 5 trends that have been emerging (and that I think we'll see continue to grow) including: Multiple Author Blogs Multi-Topic Blogs Blogs Converging with Other Types of Sites Portal-Like Design Indirect Monetization I should say though that I'm NOT saying that a blog can't work when a blog doesn't have these things. Blogs of all shapes and sizes will continue to have success. You can watch a full size version of this video here. Share This
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Top 5 Trends beim Bloggen
http://www.blogging-magazin.de/top-trends-blogging-2008/Erfahren Sie, was sind die aktuellen Trends beim Blogging im Sommer 2008 sind. Der von mir hoch geachtete Darren Rowse hat in seinem Blog eine Umfrage zu aufkommenden Trends beim Blogging durchgeführt. Das Ergebnis dieser Umfrage ist sehr interessant und spiegelt meines Erachtens auch einen allgemein zu beobachtenden Trend wieder. Blogs in denen mehreren Autoren schreiben. Blogs die unterschiedliche sich mit unterschiedlichen Themen befassen. Blogs die mit anderen Arten von Websites verschmelzen, z.B. Foren, Wikis etc. Portal-ähnliche Designs der Startseiten, z.B. mit Teasern, Specials, auffälligen Bildern etc. Indirekt Geld verdienen durch die Vermarktung des eigenen Wissens und der eigenen Person. Klar ist jedoch, dass auch Blogs die diese Kriterien nicht erfüllen durchaus erfolgreich sein können. Diese fünf Trends zeichnen sich doch derzeit in der Blogosphäre ab. Wenn Ihnen andere Trends einfallen, dann hinterlassen Sie bitte einen Kommentar. Keinen Artikel mehr verpassen mit dem Blogging Magazin News-Feed. © 2007-2008 Blogging Magazin - Tobias Redmann
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Hyperlocal Blogs: An Emerging Trend in Blogging
http://www.smallbusinesssem.com/hyperlocal-blogs/1195/Multiple author blogs … Multi-topic blogs … Blog/Web site convergence … these are a few of the emerging blog trends that Darren Rowse recently identified on ProBlogger.net. I agree with him on all counts. I’d also like to suggest a sixth trend be added to the discussion: Hyperlocal blogging, which I wrote about briefly last month: Local Blogging: Don’t Forget the Local Stuff. Hyperlocal blogs are also known as city or neighborhood blogs. Typically, these are blogs written by one or more authors who restrict their writing and discussion to a single area, most often the place they call home. Although stats are hard to come by, I believe hyperlocal blogs are growing at a rapid rate in the U.S. — and perhaps all over the world. Why are Hyperlocal Blogs an Emerging Trend? For years, blogging has been dominated by early adopters who saw the potential and quickly tried it out. This is how most tools and technologies develop. Tools like Twitter and StumbleUpon are still owned by early adopters; they haven’t reached the general public yet. But blogs are hitting the mainstream. Businesses of all sizes are aware of the marketing and business potentials of a good company blog. Newspapers and TV stations are starting blogs to stem the tide of dwindling readers and viewers. As Joe Q. Public uses the Internet, he’s much more likely today to come across a blog than he was a few years ago. A recent eMarketer article, Who Blogs Now?, addressed this trend: Blogging has gone mainstream. What was once a quirky hobby based on sharing intimate details with the world has morphed into something used by major corporations and media outlets. “It seems like every company has a blog section of its own, and is also interested in what the blogosphere is saying about it,” said Paul Verna, senior analyst at eMarketer. As blogging trickles down from early adopters through marketing and mass media and now to the general public, it’s inevitable that some “regular people” will be interested enough to jump in the blogging waters and see what it’s like. And what is a 42-year-old mother of three likely to write about? What is a 24-year-old nightshift worker going to write about? It’ll probably be about their lives, their families, their neighbors, and their neighborhoods, towns, or cities. Successful Hyperlocal Blogs Already Exist Hyperlocal blogging actually has its own group of early adopters. Gothamist is a blog that’s been covering New York since 2003. There are more than a dozen other city blogs in the Gothamist network, including LAist, Londonist, and even Shanghaiist. Want more? Metroblogging has an even larger network of more than 50 city blogs. There are also hyperlocal blogs that are thriving outside of these large, established networks. And many of these are aiming at a much smaller slice of the geographic pie. Justin Carder writes about Capitol Hill, a neighborhood in Seattle that can’t be more than about 2 miles in each direction. Not far away, Tracy Record and Patrick Sand have the West Seattle blog, which is more of an authority than Wikipedia (see Google search for [west seattle]). Finding Hyperlocal Blogs The Metroblogging and Gothamist networks are good places to start looking for local blogs, and there’s always a Google or Google Blog search for “[cityname] blog” that might point you toward local blogs in your area. Here in the U.S., two popular sites are part of the hyperlocal blogging trend: Outside.in aggregates local blog content from a variety of sources and, when it works well, creates pages of city and neighborhood content. (See the Seattle page for a strong example.) Placeblogger takes a more traditional approach, acting primarily as a directory for local blogs in the U.S. At the SBMU conference in April, I showed this impressive list of Houston blogs as an example. Local newspapers are also a good place to find local blogs. The Houston Chronicle, for example, offers chron.Commons, a hub for Houston residents to create blogs, photo galleries, and much more local content. Conclusion Whether it’s part of a local blog network or just a guy in Seattle writing about his neighborhood, hyperlocal blogs have arrived and proven they can attract and grow an audience of interested readers. As blogging continues to spread out to a mainstream audience, hyperlocal blogging is a trend that’s bound to grow. If you’re not using a local blog as part of your small business strategy, now’s a good time to start. Your turn: If you know of a great hyperlocal blog, or maybe another place to find hyperlocal blogs, please share it in the comments! Advertise Here: Learn more at www.smallbusinesssem.com/advertise. This is a post from Matt McGee's blog, Small Business SEM. Hyperlocal Blogs: An Emerging Trend in Blogging
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News of the Week 5/27/08
http://danblank.com/blog/2008/05/27/news-of-the-week-52708/News of the Week 5/27/08 May 27th, 2008 by Dan Blank Blogging 2.0: When You No Longer Own the Conversation Changes have "caused serious strain for those living in Blogging 1.0, as they’ve seen their page views fluctuate, and as comments moved to third party sites, be they RSS readers, social networks, Twitter, FriendFeed and others. Those who have embraced the new noise of Twitter and FriendFeed, and worries less about where the conversation is taking place, but more about whether it’s taking place at all." Google Earth Offers Local News Worldwide Hyperlocal goes global. 5 Emerging Trends in Blogging "Multiple Author Blogs, Multi-Topic Blogs, Blogs Converging with Other Types of Sites, Portal-Like Design, and Indirect Monetization." Multimedia Boot Camp for Newspaper Journalists A look into best practices for adding video and audio to your reporting. Online Search Ads Faring Better Than Expensive Displays "While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down… And online publishers may be getting less money for the ad space they do sell." The "Atomization of Conversation" "Conversations are indeed becoming atomized and asynchronous. No need for the "Hey, how are you doing?" discussion. Personal dialog is being replaced by a Mini-feed. " Twitter: Finding Breaking News Through the Noise "The news is in the noise. Which is why Twitter is crack for newsmakers. There’s no better place to find noise, er news, than on Twitter." Magazine Refashions Its Web Presence At WWD "…the changes are arousing the worries typically heard in a newsroom where newspaper reporters are suddenly required to be multimedia content creators… "People are freaking out." Consumer Magazine Websites Continue to See Strong Growth in Traffic "Consumer magazine Web sites averaged 70.7 million unique monthly visitors during the first quarter, according to the Magazine Publishers of America. That is an 11.9% increase over the same period in 2007." Forbes.com to Roll Out Exec Women’s Net "Forbes.com has announced its second business-oriented social networking platform this month, as the business-leader aimed site said it plans to launch what it’s calling the Executive Women’s Network." 2 Things that Are NOT Changing about the Web and How People Are Using It Darren Rowse makes the point that, even though some bloggers are being overwhelmed with new online tools… getting the basics right is the core value that creates community and readership. 11 Top Tips for a Successful Technical Presentation Public speaking tips… always a valuable skill. An Introduction to the Data Portability Debate "If Facebook et al want to have long-term viable businesses, they need to keep users because their applications are BETTER. Not because users have no choice but to keep using their applications, given the inability to save a file." Are Pro Bloggers Going Extinct Soon? "Blogs that attract a lot of traffic are pumping out a lot of posts so they can appeal to a broad audience. And these posts - regardless of the subject - tend to be content snacks as opposed to be meals." Introduction to Google Search Quality "More than one thousand programmer/scientist years have gone directly into [Google’s search ranking] development." Can a New Advertising Campaign Help Microsoft Beat Apple? "To chase cool, you’re chasing something that already exists, which means you’re always going to be on the wrong side of it, you’ll always be following." How to Make Facebook Useful Again A look at how to make Facebook the hub for your online life. Guessing the Online Customer’s Next Want "Barneys New York, the upscale clothing store chain, says it got at least a 10 percent increase in online revenue by using data mining software that finds links between certain online behavior and a greater propensity to buy. Using a system developed by Proclivity Systems, Barneys used data about where and when a customer visited its site and other demographic information to determine on whom it should focus its e-mail messages." Condé Nast/Wired Acquires Ars Technica "This is also another lost customer for Federated Media Publishing, which sells advertising for Ars Technica (Digg left Federated Media last year to accept a very lucrative Microsoft deal that will pay out over $100 million over three years). CondéNet will now take over advertising sales." Court Reporting — Live Updates Via Twitter An interesting example of Twitter being used for live reporting. Career Tips: How I Stay Organized "Technology isn’t always the answer to everything, in fact I actually don’t use a digital device as they take too long to input, aren’t always available, are fragile, and there are risks of battery life limitations and data loss, so I use paper." Why CBS Bought CNET, And Not The Other Way Around "Whatever the cause, or causes, CNET failed to disrupt the old guard, and will find itself to be a footnote in Internet history rather than the headline it should have been." The Hyperconnected vs. 84% of Everyone Else on Earth A white paper "spanning 17 countries - found that 16% of the information workforce is already "Hyperconnected" and that another 36% will be joining us soon." The Pros and Cons of Social Media Aggregator FriendFeed Social aggregator FriendFeed is getting a lot of hype, but it is still unclear whether it will find continued success. Robert Scoble looks at the pros and cons of the service. Posted in News of the Week
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Links for 26 May 08
http://www.sepguy.com/2008/05/26/links-for-26-may-08.htmlA Simple Marketing Lesson From The “Lingo Kid” The kid knows how to sell! “Both videos together offer one of the most simple marketing lessons that you can imagine … that sometimes it doesn’t matter what you’re selling, just that you speak the right language.” The SEO Playbook - Welcome to the Rabbit Hole Alice Stunt dubl does a mega post on all things seo and content focused. He is very good on linkbait / Social media content and this post digs right into the subject. Google was a links-driven search engine 10-12,000 human reviewers working for google must make a difference. This post digs into the obvious arguements about why googlers are shaping the internet. My Definition Of SEO and How The Death Will Play Out Following on from the idea that things are changing for the SEO world, Shoemoney puts together a cohesive argument as to why SEO in its traditional sense is dying. In essence you can’t really game Google like you used to, so to get seen you have to align yourself towards online PR to succeed. Yes Shoemoney SEO Does Have a Future In response Greywolf has argued that the market for SEO’ers is buoyant (whicih is very true) and that for as long as site designers and corporates ignore the core mechanics of a well constructed promotional site, which aligns itself with being indexed efficiently by search engines, there will always be a demand for SEO. Of course they are both right - from thier respective standpoints. Shoemoney has just not factored in the incapability of so many in the web building industry and his standpoint is that of gaming, not fixing. OECD stats on broadband penetration Useful stuff for some marketing work im doing. I’m doing a big international pust and extent of broadband access s a good ndicator as to market opportunity in these respective countries. The future trends in blogging - problogger gives us his take The main trends: * Multiple Author Blogs * Multi-Topic Blogs * Blogs Converging with Other Types of Sites * Portal-Like Design * Indirect Monetization In other words there is a convergence between traditional online newspapers being more personality driven and more aligned to the ‘i have an opinion’ culture of the internet. Semantic SEO: Your Website is a Goldmine with On-Site SEO 2.0 Semantic web is something you will hear more and more about in the forthcoming years. In essence its the comprehension of text as opposed to simply the identification of text patterns. Right now Google use something called ‘keyword ontology’ (read the gorank article for more understanding) but its problem is that fundamentally its just a way to look at patterns of words and their relative placement i.e. keywords ’seo’ usually go with ‘google’, therefore when google look at the relevance of a page for a search like ’seo’ they will give a greater weighting to a page about ’seo’ and ‘google’ than for ’seo’ and ‘bird watching’ A semantic search engine however, looks at the meaning of phrases. I would love to give you a fuller explanation, but i don’t really understand the full mechanisms behind this…but i will in time. Suffice to say, its where the internet is going and in the end you will be able to explore the internet with an ‘understanding’ guide who knows what YOU mean when you say ’stuff on blogs and seo’ i.e. articles on ‘how to rank on google using blogs’. exciting stuff. The SEO Guide to Information Architecture Superb article on how to structure a site for SEO. I will be using this to explain how it should really be done ! See a webpage like a SEO Dave Naylor give us a nice post to follow on from the seo guide above. There is also a link to the tool use mentions in the article. What is a #1 Google Ranking Worth? If I were to go on a blog starvation diet - the only blog I would keep is Aaron Wall’ SEO Book. And thi article demonstrates why. It is a comprehensive analysis of all the factors you would need to build a comprehensive business case as to what ranking for a given phrase is worth to your business. 5 Tools for Keyword Brainstorming But how to brainstorm for new unique keywords in your and neighboring niches? Recently there appeared a number of useful tools that can help you find more key terms to focus on: The 25 Most Popular Pages on Facebook One of my projects is to understand what makes a facebook application or a facebook’er popular. know understanding these mechanisms will allow me to build better content sites and of course get into the facebook ring with intent. So I guess by understanding the common traits between these 25 on th list is a good start. Th bit I’ve picked up on is how each of these groups orbit around a strong sense of self image/tribal identity i.e. i’m a petrol head - ‘top gear’ or ‘im a lad’ - Chris moyles. What’s the ROI on SEO? (Hint: SEO Experts Are Underpaid, Opportunity Abounds !) Yes I know im underpaid compared to other sectors, but its because what I do is extremely speculative. When a mature business puts together a financial plan, it generally up weights channels where more money will equal more return. ROI is not that critically important since there is loads of budget, so more money = more overall numbers. The problem with SEO of course is that its not linear. i.e. you cant say this spend = that return, simply because there are too many factors you cannot put down onto a spreadsheet. Oh well - more life in penury. 34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy I love this kind of thing, especially because good calls to action do work. How about : # See examples of our widget work with widget lovers. # Buy this widget and start saving tomorrow. # Contact us today for a free report on widget management. 111 of the Most Important Spinns on Sphinn The importance of Sphinn can’t be stressed enough. Knowing how to successfully use Sphinn, whats going on in the Sphinn community and whats the hottest Sphinn news is can be the difference between success and failure in the internet marketing community today. To ensure that my colleagues are in the know I compiled the most important articles as judged by Sphinn about Sphinn. Social proof: The key to success I agree. Its another version of ‘my friend says…’ and when you can use this effectively, you will convert into $$$. How to Get in Google News (And Receive 8,000 visitors for One Article) Yes, don’t forget to put your site onto the news aggregators… Why Consumer Data Isn’t Telling You What You Need The catch with consumer intent i that you can’t turn it into simple analytical footprints. All you can do is look at users in aggregate and somehow make some sense of it. So often it is non-sense and conversion rates remain unoptimised. This is where the psychology of user intent becomes so important. And that is a whole treatise in iteself. The 3 Philosophies of Word of Mouth Marketing I love viral / word of mouth of marketing,but understanding the complexities of this area is like trying to understand the specifics of a whole eco system. I have found that its more about applying certain ingredients in good measure and letting the reaction take place. I think its why so few businesses really understand and use this powerful mechanism.
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The Problem With Niche Blogs
http://bloggingfornoobs.com/blogging/the-problem-with-niche-...All blogs have their problems and niche blogs are no exceptions, especially micro niche blogs. The biggest problem is the amount of content one person can write about. Darren Rowse of ProBlooger mentioned last week that one of the emerging trends were multiple author blogs for smaller blogs. This is one of the solutions to this problem, but it is only a stop gap in my opinion. Micro niche blogs, especially in the blogosphere of blogging will eventually run out of crap to blog about no matter how many authors they have. Many long time blogging bloggers I have been reading for a few years now are really just starting to repeat themselves. They aren’t simply giving a new take on an old subject; they are basically rewriting posts they wrote a couple of years back. In my less than humble opinion, this is when you know a blogger has started jumping sharks and needs to move on. As a blogger if you find yourself doing this, you need to realize if you can’t pull it out you will be eaten by the sharks. There are workable solutions though. First, you can add multiple authors which will help keep you going until you really have something new to write about. Two, you can slow down the pace of your posting. This is especially true for very small niches. Lastly, you can redefine or refocus your blog. There is no sin in slowly moving from one niche to another. An abrupt change might cost your readers, but so will spouting the same tired information. If you want to know what else you should be covering ask your readers, they will let you know. In the end starting a niche blog has a lot of potential as a money maker, but you need to think about the long term when you’re starting it. Plan a year in advance if you can. Make the best uses of the resources at hand and know when it is time to move on. As always network, network, network! ShareThis Tags: blog plan, blogosphere, Darren Rowse, jumping sharks, micro niche blogging, money maker, niche blogging, ProBlooger, workable solutions Related posts No related posts.
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The Problem With Niche Blogs
http://bradtheblogboy.com/blogging/the-problem-with-niche-bl...All blogs have their problems and niche blogs are no exceptions, especially micro niche blogs. The biggest problem is the amount of content one person can write about. Darren Rowse of ProBlooger mentioned last week that one of the emerging trends were multiple author blogs for smaller blogs. This is one of the solutions to this problem, but it is only a stop gap in my opinion. Micro niche blogs, especially in the blogosphere of blogging will eventually run out of crap to blog about no matter how many authors they have. Many long time blogging bloggers I have been reading for a few years now are really just starting to repeat themselves. They aren’t simply giving a new take on an old subject; they are basically rewriting posts they wrote a couple of years back. In my less than humble opinion, this is when you know a blogger has started jumping sharks and needs to move on. As a blogger if you find yourself doing this, you need to realize if you can’t pull it out you will be eaten by the sharks. There are workable solutions though. First, you can add multiple authors which will help keep you going until you really have something new to write about. Two, you can slow down the pace of your posting. This is especially true for very small niches. Lastly, you can redefine or refocus your blog. There is no sin in slowly moving from one niche to another. An abrupt change might cost your readers, but so will spouting the same tired information. If you want to know what else you should be covering ask your readers, they will let you know. In the end starting a niche blog has a lot of potential as a money maker, but you need to think about the long term when you’re starting it. Plan a year in advance if you can. Make the best uses of the resources at hand and know when it is time to move on. As always network, network, network!
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