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Lowgold Genre: Indie / Rock From: United Kingdom There are numerous instances over the past few decades where superior products have failed to connect with consumers while inferior products have sold in their millions. The most quoted example is Betamax v VHS. Probably the best example from the musical world is The Sound v U2. Well the Devil has another one for you to think about. Lowgold v Coldplay. Anyone who luxuriated in the melancholic introspection of debut album 'Just Backward of Square' knows that it was head and shoulders above 'Parachutes' and yet it's Coldplay who have sold over 30 million albums and have a name that is synonymous in the public mind with love-lorn indie miserabilism while the crinminally ignored Lowgold have languished in undeserved indie obscurity.
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