Reactions to story from Mike Rowehl: This is Mobility
Mobile Analytics from AdMob
http://www.thisismobility.com/ blog/ 2008/ 04/ 30/ mobile-analytics-from-admob/
The news is starting to make it out about the analytics product AdMob has in beta. Like mentioned before, analytics on mobile is one of those things it's easy to do poorly and very difficult to do well. Even the folks who have been paying attention to the environment for a long time don't have clear cut answers about how to deal with thorny issues like carrier identification and user counting. I was hoping that the MMA would get out in front of the crowd on this one and drive some consensus, but that wasn't to be. So of course I'm happy to see AdMob attempting to bring some sanity to the field.
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