Reactions to story from The Retail Email Blog: Tracking the Email Marketing Campaigns of the Top Online Retailers
AM Inbox: Quick additions in the preheader space
http://www.retailemailblog.com/ 2008/ 07/ am-inbox-quick-additions-in-preheader.htm...
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning: Art.com, 7/22 — Choose your reward + Trend Alert! In this email, Art.com uses their preheader text to slip in an announcement about their home decor expert being on The Today Show on Monday. This is a quick alternative to creating a banner to promote the appearance and a novel way of using the preheader space. Bass Pro Shops, 7/22 — Big Savings with Fishing Clearance at Basspro.com Bass Pro Shops announces the launch of an online forum, Outdoor Answers, where you can ask and answer questions about fishing, hunting, camping and other areas that Bass Pro serves.
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