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“With consumer acceptance of personal health records (PHRs) barely registering on the health-IT meter, one vendor is hoping an advertising blitz—and a different business model—can help move the needle. MedeFile International (Cedar Knolls, N.J.) last week launched a month-long ad campaign on major business and news networks.” Article Neil Versel, Digital Healthcare & Productivity, 24 June 2008. “With consumer acceptance of personal health records (PHRs) barely registering on the health-IT meter, one vendor is hoping an advertising blitz—and a different business model—can help move the needle.
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