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Subject Areas That Will Always Produce Info Riches
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Subject Areas That Will Always Produce Info Riches How does your business serve others? How do you (or your product/service) contribute to the improvement of lives? You have to look past the obvious. For example, cosmetic companies don’t sell lipstick; they sell romance (and sex). They know women want to love and be loved. Lipstick is a device to attain it. Historically (and most likely forever) people want: • Security • Sex • Power • Immortality • Wealth • Happiness • Safety • Health • Recognition • Love How do you or your product/service deliver any of those essential needs? As you begin to brainstorm ideas for your product, keep these customer desires in mind.
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