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Washington Post's widget success on Facebook: 350,000 downloads
http://www.editorsweblog.org/ web_20/ 2008/ 03/ washington_posts_widget_is_success_o...
The Washington Post's political compass application, which shows Facebook members' political stance, has had about 350,000 downloads. Though the application does not directly link back to WaPo's site, the text for the link is prominently featured under the compass. This gets the brand name out and generates attention for WaPo from the Facebook world. Read an interview with WaPo on widgets here. Barry Parr of Jupiter Research compiled findings on some of the best Web 2.0 practices for news organizations, including "widgets should be a key distribution strategy [because] widget users are 2/3
