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Groundswell: Winning in a world transformed by Social Technologies
http://bleongcw.typepad.com/ simple_is_the_reason_of_m/ 2008/ 05/ groundswell.html
At least, I know that Nicholas and I are among the first few people to get our hands on Groundswell: Winning in a World transformed by Social Technologies (a book about social media by Charlene Li and Josh Bernoff from Forrester Research), since we have ordered this book a few weeks back (before it is officially released in May 2008). In a simple definition by the authors, the groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
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