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Economic Impact Study: Phoenix Scores Big with Super Bowl XLII
http://knowledge.wpcarey.asu.edu/ index.cfm?fa=viewArticle&id=1597
Arizona brought its "A" game to the Super Bowl -- both on the field and off -- with a winning coordination of events at Glendale's University of Phoenix Stadium. A memorable week of Super Bowl festivities generated a record $500.6 million in direct and indirect spending by visiting fans and organizations, according to the newly released Super Bowl impact study produced by the W. P. Carey MBA Sports Business program.
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