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Ad Ops Daily Briefs: October 1 2008
http://www.adoperationsonline.com/ 2008/ 10/ 01/ ad-ops-daily-briefs-october-1-2008/
Ad Ops Daily Briefs: October 1 2008 » by Otilia Otlacan in: Ad Networks and Platforms, Ad Ops: Daily Briefs, Platform-A - Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD.
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