Reactions to story from Product Beautiful: Building Product Management
Using New Media for Product Marketing
http://www.productbeautiful.com/ 2008/ 05/ 09/ using-new-media-for-product-marketing...
Last week, I had the opportunity to participate in a Marketing roundtable hosted by Austin Ventures. Marketing leaders from several AV portfolio companies came together to talk about prescient topics. The topic was “What’s Working in New Media” (paraphrased). It was almost like a mini-ProductCamp, because everyone brought a single slide to talk about their online strategies and what was or was not working well. Sam Decker, CMO of Bazaarvoice gave an interesting talk about how they are using their blog Bazaarblog to as both a new form of communications, and relationship marketing.
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