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Mobile Marketing Explained
http://www.tradedot.com/ 2008/ 05/ 17/ china-mobile-marketing-explained/
Last two week I was busy planning a plot for a client. We were exploring a blended solution using mobile, bluetooth, twitter, and RSS for an user engagement campaign. Like most of the companies in this region, my client has been using mobile marketing for quite a while. They broadcast marketing messages via SMS. Today mobile is no longer a geeky way of marketing practice. The reach and the end user adoption are very high. But while some marketers are still using mobile way to broadcast information, mobile marketing practice has been evolved from informing towards more involving.
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