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Hey! Nielsen Brings Buzz to Ratings

http://adverlab.blogspot.com/ 2008/ 05/ hey-nielsen-brings-buzz-to-ratings.html

I've been keeping an eye on Hey! Nielsen (lovely name, but the way), a place for TV fans to voice opinions about TV programming that opened last September. Nielsen's intent is to figure out how to incorporate the feedback into its ratings: "Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com." Funny, Tetris has a way higher buzz rating than GTA IV (111 to 28), even though BlogPulse shows otherwise.

125 days ago

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Hey! Nielsen Brings Buzz to Ratings - Advertising Lab: future of advertising and advertising technology
http://kanno.blogs.com/smalltalk/2008/05/hey-nielsen-bri.htm...
124 days ago in t.kanno's small talk · No authority yet

Hey! Nielsen Brings Buzz to Ratings - Advertising Lab: future of advertising and advertising technology 米 Nielsen による興味深いサービス。いつも Google の「急上昇ワード」を見ていても感じることだが、やっぱり TV の影響力の強さはまだ偉大。TV を起点としたネットの反響を可視化する試みだけではなくて、ネットの動きからマスの動きを予測するというような使われかたもイメージしているのかも。例えば、この辺とかにはそんな雰囲気を感じます。 Link: Hey! Nielsen Brings Buzz to Ratings - Advertising Lab: future of advertising and advertising technology. I've been keeping an eye on Hey! Nielsen (lovely name, but the way), a place for TV fans to voice opinions about TV programming that opened last September. Nielsen's intent is to figure out how to incorporate the feedback into its ratings: "Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com." May 06, 2008 in Media |
Hey! Nielsen Brings Buzz to Ratings
http://www.textually.org/tv/archives/2008/05/020027.htm
125 days ago in WatchingTV Online · Authority: 113

Hey! Nielsen is a place for TV fans to voice opinions about TV programming that opened last September. Nielsen's intent is to figure out how to incorporate the feedback into its ratings: "Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com." [via MIT Adverblog]