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Sugar Publishing Breaks Up With NBC, Brings Ad Sales In House
http://www.techcrunch.com/ 2008/ 07/ 22/ sugar-publishing-breaks-up-with-nbc-brings-...
Fast growing women-focused blog network Sugar Inc announced that they've terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the company. There was speculation that NBC's recent investment in Blogher, arguably a competitor to Sugar, was to blame. But Sugar CEO Brian Sugar (guess where the company name came from) says this was purely an economic decision. NBC's cut of ad sales simply got too expensive. Comscore says the Sugar sites have 4.6 million unique visitors and 24 million page views per month.
Reactions / posts that link to this post
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Sugar Inc Skips Ad Network, Launches Blog Platform Instead
http://simplygadgets.com/?p=397Sugar Inc, owner of the popular Sugar blog network that includes PopSugar, is launching a free blogging platform called OnSugar. The Drupal-powered OnSugar platform is designed to be as simple as possible while still remaining versatile, and already has a proven track record - the Sugar blog network is written using the same technology. Users will be given tools to create special features that have become mainstays on the blogs, including photo galleries and polls, and will also have access to a large repository of free images from Getty. Bloggers will be able to monetize their sites through standard ad networks like AdSense or Glam, and will also be able to include ShopStyle widgets (though they won’t be available until the final launch in 90 days). ShopStyle, which was acquired by Sugar last fall, allows bloggers to create visual spreads of real-world products. Bloggers will get a cut of any sales that result from the widgets. The platform is a smart move for Sugar on two fronts: For one, it gives existing Sugar readers a chance to express their opinions to the public without having to leave the network, allowing Sugar to increase its retention rates for current users. Its streamlined interface will also appeal to prospective bloggers who may not care for Sugar’s blogs in the first place, allowing Sugar to reach an entirely new audience. We had previously speculated that Sugar was gearing up to take on rival Glam Media with its own ad network, but CEO Brian Sugar says that while Sugar had considered building one, it decided to shelve the idea for the time being. However, he acknowledged that an ad network could easily be layered into the new blogs should Sugar ever change its mind. You can check out a sample blog at TechCrunch.OnSugar.com. CrunchBase Information Sugar Inc Information provided by CrunchBase Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
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Sugar Inc Skips Ad Network, Launches Blog Platform Instead
http://www.theethoschallange.com/blog/?p=4436Sugar Inc, owner of the popular Sugar blog network that includes PopSugar, is launching a free blogging platform called OnSugar. The Drupal-powered OnSugar platform is designed to be as simple as possible while still remaining versatile, and already has a proven track record - the Sugar blog network is written using the same technology. Users will be given tools to create special features that have become mainstays on the blogs, including photo galleries and polls, and will also have access to a large repository of free images from Getty. Bloggers will be able to monetize their sites through standard ad networks like AdSense or Glam, and will also be able to include ShopStyle widgets (though they won’t be available until the final launch in 90 days). ShopStyle, which was acquired by Sugar last fall, allows bloggers to create visual spreads of real-world products. Bloggers will get a cut of any sales that result from the widgets. The platform is a smart move for Sugar on two fronts: For one, it gives existing Sugar readers a chance to express their opinions to the public without having to leave the network, allowing Sugar to increase its retention rates for current users. Its streamlined interface will also appeal to prospective bloggers who may not care for Sugar’s blogs in the first place, allowing Sugar to reach an entirely new audience. We had previously speculated that Sugar was gearing up to take on rival Glam Media with its own ad network, but CEO Brian Sugar says that while Sugar had considered building one, it decided to shelve the idea for the time being. However, he acknowledged that an ad network could easily be layered into the new blogs should Sugar ever change its mind. You can check out a sample blog at TechCrunch.OnSugar.com. CrunchBase Information Sugar Inc Information provided by CrunchBase Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
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Sugar Inc Skips Ad Network, Launches Blog Platform Instead
http://www.besttechnow.com/?p=3603Sugar Inc, owner of the popular Sugar blog network that includes PopSugar, is launching a free blogging platform called OnSugar. The Drupal-powered OnSugar platform is designed to be as simple as possible while still remaining versatile, and already has a proven track record - the Sugar blog network is written using the same technology. Users will be given tools to create special features that have become mainstays on the blogs, including photo galleries and polls, and will also have access to a large repository of free images from Getty. Bloggers will be able to monetize their sites through standard ad networks like AdSense or Glam, and will also be able to include ShopStyle widgets (though they won’t be available until the final launch in 90 days). ShopStyle, which was acquired by Sugar last fall, allows bloggers to create visual spreads of real-world products. Bloggers will get a cut of any sales that result from the widgets. The platform is a smart move for Sugar on two fronts: For one, it gives existing Sugar readers a chance to express their opinions to the public without having to leave the network, allowing Sugar to increase its retention rates for current users. Its streamlined interface will also appeal to prospective bloggers who may not care for Sugar’s blogs in the first place, allowing Sugar to reach an entirely new audience. We had previously speculated that Sugar was gearing up to take on rival Glam Media with its own ad network, but CEO Brian Sugar says that while Sugar had considered building one, it decided to shelve the idea for the time being. However, he acknowledged that an ad network could easily be layered into the new blogs should Sugar ever change its mind. You can check out a sample blog at TechCrunch.OnSugar.com. CrunchBase Information Sugar Inc Information provided by CrunchBase Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
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Sugar Inc Skips Ad Network, Launches Blog Platform Instead
http://www.dcbusinessread.com/reston-virginia-city-guide/sug...Sugar Inc Skips Ad Network, Launches Blog Platform Instead Homepage Comments (0) Sugar Inc, owner of the popular Sugar blog network that includes PopSugar, is launching a free blogging platform called OnSugar. The Drupal-powered OnSugar platform is designed to be as simple as possible while still remaining versatile, and already has a proven track record - the Sugar blog network is written using the same technology. Users will be given tools to create special features that have become mainstays on the blogs, including photo galleries and polls, and will also have access to a large repository of free images from Getty. Bloggers will be able to monetize their sites through standard ad networks like AdSense or Glam, and will also be able to include ShopStyle widgets (though they won’t be available until the final launch in 90 days). ShopStyle, which was acquired by Sugar last fall, allows bloggers to create visual spreads of real-world products. Bloggers will get a cut of any sales that result from the widgets. The platform is a smart move for Sugar on two fronts: For one, it gives existing Sugar readers a chance to express their opinions to the public without having to leave the network, allowing Sugar to increase its retention rates for current users. Its streamlined interface will also appeal to prospective bloggers who may not care for Sugar’s blogs in the first place, allowing Sugar to reach an entirely new audience. We had previously speculated that Sugar was gearing up to take on rival Glam Media with its own ad network, but CEO Brian Sugar says that while Sugar had considered building one, it decided to shelve the idea for the time being. However, he acknowledged that an ad network could easily be layered into the new blogs should Sugar ever change its mind. You can check out a sample blog at TechCrunch.OnSugar.com. CrunchBase Information Sugar Inc Information provided by CrunchBase Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware. Jason Kincaid @ September 19, 2008 Latest posts:
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Sugar Inc.
http://www.onedayonejob.com/jobs/sugar-inc/Sugar certainly doesn’t have the cleanest reputation. It’s accused of making us fat, rotting our teeth, and causing hyperactivity. Sugar Inc. is a company that wants you to throw out those bad associations you have with sugar and just think back to when you were a kid and sugar was the essence of everything good. Sugar Inc. isn’t in the business of sweets - they run a network of websites, but their CEO is named Brian Sugar and his wife Lisa Sugar is the Editor in Chief, so they’re running with the sweet play on words. Sugar Inc. consists of 15 style/entertainment sites - PopSugar, BuzzSugar, FabSugar, BellaSugar, CasaSugar, YumSugar, FitSugar, Geek Sugar, GiggleSugar, DearSugar, PetSugar, LilSugar, SavvySugar, CitizenSugar, and TeamSugar. You can probably guess from the names what topic each of the sites covers, but you should probably check a few of the sugars out to get a better sense of Sugar Inc.’s content strategy, which is to be “the definitive online media company for trendsetting, passionate women ages 18-44.” Sugary Sweet Jobs There are a lot of blogs and sites for “trendsetting, passionate women ages 18-44,” but not many are part of a network that is said to be bringing in $15 million in revenue this year and doing so well selling ads that they can cancel a sales deal with NBC. Revenue growth often means job growth, and that’s exactly what we’re seeing with Sugar Inc. They have quite a few job openings right now, and a number of them look like they might be of interest to new college grads. Sugar Inc. doesn’t come right out and say that these are entry-level opportunities, but most of the experience requirements are well within the realm of possibility for a new graduate. All of the job opportunities that we’ve picked out for you at Sugar Inc. are located in San Francisco, CA. Each has a different e-mail address to which you should send your cover letter and resume, so take notice. Sugar Inc. is currently looking for a Celebrity Style Editor (celebritystylejob@sugarinc.com), a GiggleSugar Editorial Assistant (gigglejob@sugarinc.com), a UI Design Engineer (geekjobs@sugarinc.com), a PHP Software Engineer (geekjobs@sugarinc.com), and an Executive Assistant/Receptionist (adminjobs@sugarinc.com). We haven’t found too much information on what it’s like working for Sugar Inc., but how could working at an Internet company that is making money and covering a wide range of interesting topics not be fun? Links to Help You Begin Your Research SugarInc.com Jobs at Sugar Inc. About Sugar Inc. Sugar Inc. News What’s your favorite Sugar Inc. site?
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Sugar Inc Breaks Up With NBC, Brings Ad Sales In House
http://blog.mail.com/leemarg:cybergal.com/2008/07/23/sugar-i...Sugar Inc Breaks Up With NBC, Brings Ad Sales In House TECHCRUNCH MICHAEL ARRINGTON 21 JULY 08 Fast growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the company. There was speculation that NBC’s recent investment in Blogher, arguably a competitor to Sugar, was to blame. But Sugar CEO Brian Sugar (guess where the company name came from) says this was purely an economic decision. NBC’s cut of ad sales simply got too expensive. Comscore says the Sugar sites have 4.6 million unique visitors and 24 million page views per month. We’ve heard the company will do around $15 million in revenue this year, with 2/3 of that from advertising. Assuming NBC takes 50% of sales, that’s $5 million Sugar is paying them every year. Bringing sales in-house certainly makes sense. Sugar is also clearly gearing up to compete with Glam Media, a company that represents other women-focused sites for ad sales. To get there, though, Sugar needs to build up their own sales force. It looks like they’re doing exactly that. VIEW ORIGINAL ARTICLE
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Sugar IncがNBCと決別、広告販売を自社扱いに
http://jp.techcrunch.com/archives/20080722sugar-publishing-b...急成長中の女性向けブログネットワーク、Sugar Incが、NBCとの一年にわたる関係を終了したことを発表した。今後の広告販売はすべて、社内の営業チームが担当すると同社は語っている。 NBCが最近出資したBlogherが、明らかにSugarと競合していることが問題になったという憶測もあるが、SugarのCEO Brian Sugar（社名の由来がわかるだろう）によると、これは純粋な経済的判断だという。NBCの広告販売の取り分があまりにも高くつき始めたということだ。 comScoreによると、Sugarのサイト群の月間ユニークビジター数は460万、ページビューが2400万。われわれが得た情報によると同社の売上は約$15M（1500万ドル）で、その2/3が広告によるという。NBCが売上の50%を占めていると仮定すれば、SugarはNBCに対して毎年$5M（500万ドル）支払っていたことになる。販売を社内に持ってくることはたしかに理にかなっている。 さらにSugarはGlam Mediaもライバルとして視野に入れている。他の女性向けサイトを取扱う広告販売代理会社だ。ただし、Sugarがそこに致るためには自前の販売体制を作り上げる必要がある。同社は、まさにそれをやろうとしているようだ。 情報開示：TechCrunchは、今年行われたLA パーティーでSugarとパートナーを組んだ。 CrunchBase Information Sugar Inc Glam Media Information provided by CrunchBase [原文へ] （翻訳：Nob Takahashi） タグ: Glam-Media, Sugar-Inc 【関連記事】 Technoratiがブログ広告ネットワーク「Technorati Media」を本日公開 Glamは$1.3Bで買えないほど美人？ Glam Mediaが$18.5M調達、CNET会長を引き入れる
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