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Differentiation Isnt a PR and Marketing Exercise - Its Got to Be True
http://www.commonsensepr.com/ 2008/ 07/ 19/ differenti...
The interconnectedness of public relations and marketing is evident when you see a company effectively differentiating itself from its competitors. But even the most coordinated efforts have to amplify something true about your company. Revolutionary advertising teamed up with bland media relations won't get you where you want to be. Setting yourself apart in the public's mind will fail miserably if the customer experience doesn't live up to the billing. If employees and business partners don't buy into the idea that you really are a different company, they'll pass on their skepticism to customers.
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