Reactions to story from Personal Branding Blog - Dan Schawbel
Media Comparison and Strategy: Blog, Podcast, Magazine & Book
http://personalbrandingblog.wordpress.com/ 2008/ 04/ 29/ media-comparison-and-strate...
As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the proper combination, you can be successful in reaching your audience and making a positive impact. I will compare each to a type of television: basic, cable and ppv. Blogging (basic television): Having a blog is starting to become a mandatory career/personal brand deliverable.
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