Technorati and The Associated Press team to deliver up-to-the-minute blog post links to AP hosted online news stories

Tuesday, May 23, 2006, San Francisco, CA – Technorati, Inc., the leading authority on the global blogosphere, and The Associated Press, the world's oldest and largest news organization, have announced an agreement to provide up-to-the-minute links helping readers navigate between AP news coverage and recent blogs about stories on AP's Hosted Custom News service for Web sites.

When readers visit an AP member Web site that uses AP Hosted Custom News, they will see a module featuring the "Top Five Most Blogged About" AP articles. This module is dynamically powered by Technorati and within it, the reader will see links to a Technorati page that guides them to recent blog posts about that specific AP article. Additionally, when readers click on an AP article, Technorati will deliver "Who’s Blogging About That Article," a listing of blog names with the date and time recent posts were made. The new functionality will be available to the more than 440 AP member Web sites in the United States that take AP's Hosted Custom News.

AP Hosted Custom News presents breaking news in text, photos, audio, video and graphics on AP member-branded Web pages. It is a turnkey solution for local media web sites that want AP to handle both the technical integration and presentation of an online news service along with their local coverage online.

"For virtually every story that is or could be written by a reporter of The Associated Press, there is very likely a blogger with her or his own take on the subject," said David L. Sifry, founder and CEO of Technorati. "We currently track more than 40 million blogs, and bloggers the world over are increasingly helping to shape our knowledge, opinions and ideas—joining professional journalists in the telling of the complex stories of our lives."  

According to Technorati data, a new blog is created every second of every day, and 55 percent of all new bloggers are posting to their blogs three months after they start them. Over the last 18 months, the blogosphere has been doubling in size approximately every six months, and bloggers are writing about virtually every topic imaginable in nearly every language in use on the planet.  

"This gives AP members a way to allow readers to navigate between authoritative news coverage and the popularity of blog comment," said Sue Cross, AP vice president for online services to U.S. newspapers.

About Technorati

Technorati is the world's leading authority on what's happening in the world of audience-generated media. Currently tracking more than 39 million blogs in near real-time, Technorati surfaces new blog posts within minutes of being published. Technorati: Who's Saying What. Right Now. technorati.com

# # #