A consumer is a person who uses a commodity, product, or service. In plain language, consumers are people who buy stuff. We're all consumers in on way shape or form. If you purchase products on the internet then you are a consumer.
Consumers drive economies. Your plumber, mechanic, or car washer provide you services which you consume. If you're reading this you're likely a consumer of online goods.
Many blogs and websites focus on not only techniques to be a knowledgeable consumer, but also provide help to consumers who may have run into trouble in their consumer experience (purchasing or post purchase). Some provide help with the purchase experience to arm you with the right information to make the right purchase.
If your blog has information to help improve the consumer experience either pre-purchase or post purchase, use the tag "consumer."
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