When they founded Disney Brothers Cartoon Studio in 1923, Roy and Walt Disney could never have imagined that their little animation company would endure for more than eighty years and eventually grow into a worldwide entertainment conglomerate. Yet thanks to the ambition of Roy and the creative vision of Walt, the word "Disney" has come to represent more than just a massive corporation--it has come to summarize a style of entertainment that encompasses theme parks, television networks, toys, animated films, and much much more.
The Disney brand was born in the family entertainment represented by the earliest Disney cartoons, especially the first feature-length productions such as Snow White and Pinocchio. By the mid-1950s, Disney had applied that same standard to television with such series as The Mickey Mouse Club and Walt Disney Presents. The latter series initially acted as a virtual hour-long weekly commercial for the theme park that originally shared its name, Disneyland. By the 1980s, Disney shows ran across broadcast and cable networks; the theme park empire had expanded across the nation and around the world; and the studio's library of animated and live-action films had grown into the hundreds of productions.
Disney projects are distinguished by their good-natured sense of humor, their appeal to a broad spectrum of age groups, their reliance on "wholesome" values, and their (often sappy) "happy endings." More than a company or a man, the word "Disney" now defines an entire style of entertainment identifiable around the globe.
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