It's not just a verb anymore. Through the magic of the Internet, "fail" is now a noun. More than that, it's a state of being. It's the ultimate descriptor for someone screwing up big time, which raises the laughter level of onlookers.
Perhaps the greatest facilitator of this Internet meme is Failblog.org. Every day the website posts new hilarious pictures where the general theme is "someone REALLY screwed up here." A diver hitting one's head on the platform certainly falls under that umbrella.
Entities can generate fail, too. Perhaps they had to nearly halve an almost finished hotel because of building errors.
Fail is not to be confused with an "epic fail," which is loosely defined as "the dumbest thing anyone can do to someone not very well-liked" (at least until another human bumbles in life somehow). A Slate writer explored the fail phenomenon when he heard an audience member held up a piece of paper that said "FAIL" during U.S. Senate hearings. This "FAIL sign" could be considered by the same Internet collective to be the antonym of an "epic fail," which would probably be "full of win."
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