The mobile web refers to the process of accessing the Internet from a portable device other than a typical desktop or laptop computer. Typically, the mobile web is accessed while in a location other than the home or office. Web-enabled cell phones are the most common mobile devices used to access the mobile web, although other gadgets like MP3 players and e-book readers are increasingly offering Internet capabilities.
Usage of the mobile web has been hampered in the past by several factors, including inadequate devices, slow wireless network speeds, and poorly developed web content.
Device manufacturers have redoubled efforts to improve web browsing, lead in large part by Apple's iPhone which features their Safari web browser in an almost-complete form.
Wireless network speeds are also improving with 3G coming of age and 4G in the works.
Marketers, web designers, developers, and copywriters are making efforts to ensure that mobile web users are treated to content that is optimized for small screens as well as the users' mobile context.
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